Email marketing case: how UPC won an Emma award using multivariate testing

Original Article Found Here: http://www.socialemailmarketing.eu/2010/07/upc-gets-emma-award-using-multivariate-testing-in-email-campaign.html
Contributor Pieter Wuyts from 8Seconds, who landed quite some new deals and partnerships since he wrote about getting more people to the landing page (a post that was really liked by many of you), has a new great example of improving your email campaigns, this time using multivariate testing. Since his last post, Pieter’s Belgian company signed agreements with ReturnPath, Silverpop, RapidSugar and many more – I say this because Pieter admitted that posting here quite helped him so if there are candidates for good posts out there Anyway, one of the partners of 8Seconds is 22Times. This company…

Tagged as: award, case, Email, Emma, Marketing, multivariate, Testing, Using